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As data protection is of utmost priority at BASF, we would like to inform you in detail about our Privacy Policy.
A. Who is responsible for data processing and who is our data protection officer?
B. What data do we process, for what purposes, for how long and on what legal basis?
C. Are you obliged to provide us with this data?
D. Whom do we disclose your personal data to?
E. How do we secure your personal data?
G. Where can you lodge a complaint?
You can find the controller here.
Our data protection officer:
Alexandra Haug
EU Data Protection Officer
67056 Ludwigshafen
+49 (0) 621 60-0
e-mail: data-protection.eu@basf.com
Below, we inform you about data processing on our site (a), its purposes and legal basis (b) as well as the respective storage period and, if applicable, specific objection and removal options (c).
If you visit our website for information purposes only, i.e. if you do not register or transmit data in any other way (e.g. via a contact form), the following information is automatically transmitted from your browser to our server:
When you visit the BASF website, we use the IP address and other data that is automatically transmitted from your browser to our server under B. 1 a, to:
(i) provide you with the requested content
(ii) ensure the security and stability of our website and to trace any unauthorized use
(iii) make it easy to use our website.
The legal basis for data processing is Article 6(1), first sentence, point (f) GDPR. Our legitimate interests follow from the data processing purposes specified above. We do not use the collected data for the purpose of drawing conclusions on your person under any circumstances.
The data will be erased once it is no longer necessary for the purpose for which it was collected. If data is collected to provide the website, it will be erased once when the respective session has ended. If the data is stored in log files, it will be erased after seven days, at the latest. It may be stored longer. In this case, the IP addresses are rendered anonymous by deleting the last eight bits and it will be no longer possible to attribute the calling client.
We use cookies on our website. This is text information that can be stored for a visited website in the browser on the viewer's terminal (web server, server). The cookie is either sent from the web server to the browser or generated in the browser by a script (JavaScript). The web server can read this cookie information directly from the server during subsequent visits to this page or transfer the cookie information to the server via a website script. Cookies do not cause any damage to your terminal, and do not contain any viruses, Trojans or other malware.
The cookie stores information which in each instance arise in connection with the specifically used terminal device. However, this does not mean that as a result, we obtain immediate knowledge of your identity.
Generally, we use the following cookies:
Essential cookies
These cookies are required for the website to function. Usually, such cookies are only set in response to actions taken by you which correspond to a service request, such as configuring your privacy settings, logging in, or completing forms. You can select your browser settings to block such cookies or to notify you about them. However, in this case, some areas of the website will not work.
The legal basis for processing such cookies is Article 6(1), first sentence, point (f) GDPR. Our legitimate interests follow from the data processing purposes specified under B.1.b.
Service cookies
These cookies enable us to count visits and traffic sources in order to gauge and enhance the performance of our website. They assist us in determining which pages are most popular, which are least used and how visitors move around the website. All information gathered by these cookies is aggregated and therefore anonymous. If you do not accept these cookies, we cannot know when you have visited our website.
The legal basis for processing such cookies is your consent pursuant to Article 6(1), first sentence, point (a) GDPR, which you have given us by selecting in the cookie banner or in our Privacy Preference Center.
You have the right to withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal. To do this, please change the settings in the Privacy Preference Center.
Functional cookies
These cookies enable the website to provide enhanced functionality and customization. They can be set by us or by third party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.
The legal basis for processing such cookies is your consent pursuant to Article 6(1), first sentence, point (a) GDPR, which you have given us by selecting in the cookie banner or in our Privacy Preference Center.
You have the right to withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal. To do this, please change the settings in the Privacy Preference Center.
Cookies for marketing purposes
These cookies may be set via our website. They may be used by our advertising partners to profile your interests and show you relevant ads on other sites. If you do not accept such cookies, you will experience less targeted advertising.
The legal basis for processing such cookies is your consent pursuant to Article 6(1), first sentence, point (a) GDPR, which you have given us by selecting in the cookie banner or in our Privacy Preference Center.
You have the right to withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal. To do this, please change the settings in the Privacy Preference Center.
Specifically, we use the following cookies, depending on the cookie preferences you set in the Privacy Preference Center. Only essential cookies are activated by default. If you do not want this either, you have the option of rejecting cookies in your browser altogether. In this case the functionality of the visited website may be affected.
Further details on the respective cookie providers is available in the Privacy Preference Center, under the respective cookie categories.
Our websites contain contact forms as well as links for contacting us directly by e-mail. If you use one of these contact forms, the data entered in the entry mask will be transmitted to us and processed. The mandatory data, which must be provided in the respective contact form electronic contact information, are marked therein with (*). If you provide us with additional data, this is done voluntarily.
If you contact us directly by e-mail, we process the associated e-mail meta data as well as the content of the message.
Your data will be processed to enable us to contact you and to process your request and also to provide you with our respective services, as well as to prevent any misuse of the contact form and to ensure the security of our information technology systems.
The legal basis for processing such mandatory information is Article 6(1), first sentence, point (f) GDPR. The aforementioned purposes also constitute legitimate interests in the processing of the data. If the objective of the contact is the entering into a contract, an additional legal basis for the processing is Article 6(1), first sentence, point (b) GDPR. The legal basis for processing of data voluntarily provided by you is your consent pursuant to Article 6(1), first sentence, point (a) GDPR.
The data subject's personal data will be erased or blocked once the storage purpose ceases to apply. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other regulations governing the controller. The data will also be blocked or erased once a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of such data for entering into or performance of a contract.
If you have given your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal. Please notify your respective BASF contact partner accordingly.
If you have given us your consent to do so, we will process your personal data to provide you with personalized information on BASF products, events, web seminars and services we consider relevant for you and to conduct customer surveys via the communication channels you have selected.
In order to determine your professional needs and interests, we combine and analyse the personal data that we have collected about you in the course of your relationship with BASF as a customer or user of BASF products and services (in particular your contract and master data, the products you have purchased, samples, demos, brochures or whitepapers that you have requested or downloaded, webinars for which you have registered, surveys that you have completed, etc.).
The legal basis for the processing of your personal data for the above-mentioned purposes is your consent.
Due to the global nature of BASF’s marketing teams, BASF will share your personal data with the relevant BASF entities and therefore transmit your personal data to the following BASF companies being the regional Marketing Headquarters:
In addition, BASF will share your personal data between those BASF companies which are responsible for you as a (prospective) business partner. Both of the Wording to be added to the respective Privacy Statement 5 Templates for Consent Clauses Internal aforementioned transfers serve the purpose of administration of customer data across the BASF Group and preparation of global marketing campaigns and sales-related activities.
The legal basis for this data sharing is our legitimate interest in maintaining your personal data in our company group.
We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.
We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.
You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center [Preferences Login (onetrust.com)]. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent.
You are at liberty to grant or withhold consent. This has no effect on your visit of this website and platform.
If you revoke your consent, we will no longer use your personal data for marketing purposes unless we have another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.
We have embedded YouTube videos into our online offering, which are stored on the YouTube platform and can be played directly from our website. YouTube is a service of Google LLC. All videos are embedded in "enhanced privacy mode", i.e., no data about you as a user is transferred to YouTube unless you play the videos. At the same time, only a preview image loaded from our own web server is displayed.
Data will be transferred only when you play back the videos. We have no influence on this data transmission. The data transfer takes place regardless of whether you are logged into a YouTube user account or whether no user account exists. If you are logged in to Google, your information is directly associated with your account.
We use such YouTube plug-ins on our website to present videos to you in an easy way.
The legal basis for processing such plug-ins is your consent under Article 6(1), first sentence, point (a) GDPR. You give your consent by clicking on the "play button" on the preview image.
If you have given your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on data processing, in particular also on the legal basis and storage period by YouTube is available in the provider's privacy policy (https://policies.google.com/privacy) and also in the privacy banner on the YouTube platform. There you will also find further information about your rights and setting options to protect your privacy.
Moreover, Google processes your personal data in the USA, a third country without an adequate level of data protection.
If you have registered for our webshop via the BASF registration process, we process the following personal data for the purpose of managing your user account and giving you access to our webshop:
The legal basis for this data processing is Art. 6 para. 1 lit. f) GDPR.
You can find the privacy notice for our registration process here.
If you order goods and products via our webshop, we process the following personal data:
We process the aforementioned personal data for the following purposes:
We forward your order to the respective BASF company responsible for you as our customer and for your order.
The legal basis for the aforementioned data processing is Art. 6 para. 1 lit. f) GDPR
When visiting our website, the information mentioned in point B. 1. a. and the information from the cookies classified as essential is processed automatically. Transmission of such information is voluntary. We cannot display the requested page without the provision of such personal data.
If you:
transmission of such information is voluntary.
If you contact us, we will not be able to answer your request, or not in the optimal manner in the selected way if you do not provide us with personal data required in the particular case. Insofar as cookies are concerned, the lack of consent may lead to the restriction of the functionality of the website or parts of it. Embedded videos cannot be played without your consent.
Within our company, only persons and departments are given access to your aforementioned personal data who need such data to fulfill the purposes mentioned above.
We also collaborate with service providers. These service providers work only according to our instructions and are contractually obliged to comply with the applicable data protection requirements.
Depending on where your company is located, we will also forward your orders internally to the BASF company responsible for you in each case. An overview of the BASF companies responsible for the products offered via this store can be found here.
Moreover, we disclose your data to third parties only if:
A transfer of your personal data to service providers in a third country will only take place if the special requirements of Art. 44 ff. GDPR are fulfilled. If and to the extent service providers are located in a third country, it may be that either the servers of the respective service provider are located in the third country or that the servers are located in the EU, but accessed in cases of support from a third country. Some third countries do not have a level of data protection adequate to that of the EU, e.g. the USA or China, as authorities might have simplified access to personal data in a simplified manner or that there are limited rights to such actions. If and to the extent you give consent, you expressly give consent to the transfer of personal data into the respective third country.
BASF uses technical and organizational security measures to protect your personal data against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously revised in line with technological developments.
You are entitled to certain rights under the General Data Protection Regulation:
Right of access: The right of access allows you to obtain information about your personal data processed by us and about certain other information (such as that provided in this Privacy Policy);
Right to rectification: If your personal data is incorrect or incomplete, you have a right to rectification;
Right to erasure: Based on the so-called "right to be forgotten", you can request the erasure of your personal data, unless there is an obligation to retain them. The right to erasure is not an absolute right. For example, we have the right to continue processing your personal data if such processing is necessary for compliance with our statutory obligations or for the establishment, exercise or defense of legal claims;
Right to restriction of processing: This right includes the restriction of use or of the manner of use. This right is limited to certain cases and exists in particular if: (a) the data is inaccurate; (b) processing is unlawful and you refuse its erasure; (c) we no longer require the data, but you need for the establishment, exercise or defense of legal claims. If the processing is restricted, we may continue to store the data, but not use it. We keep a list of persons who have exercised the right to restrict processing in order to be able to ensure this restriction;
Right to data portability: This right includes that if technically possible, we transmit your personal data in a structured, common and machine-readable format for your own purposes;
Right to object: You may object to the processing of your personal data if they are processed on the basis of legitimate interests, in particular in the case of direct marketing.
Right to withdraw your consent: If you have given us your consent to processing, you have the right to withdraw your consent at any time. Such withdrawal will not affect the lawfulness of the processing carried out on the basis of the consent until withdrawal.
The exercise of these rights is free of charge for you. However, you must prove your identity with two factors. We will make reasonable efforts in accordance with our statutory obligations to transfer, rectify or erase your personal data in our file systems.
To exercise your rights, please contact us, e.g. by e-mail or by post. The contact details are provided in section A.
You have the option of lodging a complaint with the data protection officer specified to in this Privacy Policy (see section A for contact details) or with a supervisory authority, in particular in the Member State of your place of abode, your place of employment or the place of the suspected infringement.
In any case, you may contact:
Landesbeauftragte für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz (Rhineland-Palatinate State Commissioner for the Protection of Data and Freedom of Information)
Hintere Bleiche 34
55116 Mainz, Germany
https://www.datenschutz.rlp.de/de/general-storage/footer/ueber-den-lfdi/kontakt/
e-mail: poststelle@datenschutz.rlp.de
This website is intended for persons who are at least 18 years of age. If such a person transmits personal data via this website, we will erase such data and not process it further as soon as we become aware of the minor.